Sure Apple can do whatever they legally can to maximize their profit, but society could decide that sometimes what is legal needs to change, or the loopholes need to be fixed.

So we can complain when we disagree with such behavior we consider is very bad and ask for legal changes? I think Apple does has enough money to hire lawyers and PR people to defend itself from some complaints and can also lobby against better laws - so they don't need fans to spend effort trying to shift the topic into what is legal or not from what should be legal and fair.