The economics of vending machines
thehustle.co
thehustle.co
Basically, the name of the game is location location location. It's very tough to find a good lucrative location to put your machine at. Why? Because there's likely already a machine in such location.
Also, it's a numbers game as many locations don't make that much profit per month. Therefore you have to have many machines, and getting 50-100 machines in great locations is no easy task.
This means that the general level of trust in these machines goes down. After you lose your dollar a couple of times you stop using them. Aside from trusting official Coke or Pepsi machines, there's no brand loyalty (to the operator - a random name on a small sticker on the machine). So if your machines are well-stocked and in good working order, you won't do any better than anyone else. And after a while there are broken vending machines everywhere, which everyone ignores.
Isn't that still a branding issue?
Have a bright orange gorilla swinging by it's tail as the mascot. On both sides of the machine and on the front (though transparent enough to see the snacks without issue). "Wait, gorillas don't have tails?" you question. Exactly, that's the brand name: Gorillas Don't have Tails.
Interesting factoid. If you want to manufacture a machine and put large beverage company branding on it they have standards. Things like: it must bring a room temperature beverage down to xx degrees in yy minutes or less.
In any case, congrats to these entrepreneurs, and thanks for sharing.
You also have to restock all the machines, so it seems like a difficult business to scale that actually gets harder the larger scale you are.
250 machines with 500k in revenue for 2 people doesn't seem like that much. With 40% margins, that's 200k and assumes you have no employees which seems unlikely given the number of machines.
Perhaps I'm way off though, since my perception is probably skewed by tech companies.
>We surveyed 23 vending machine owners with various-sized operations and found that the average operator in our sample owned 13 machines that gross $309 per machine per month.
Warning: napkin math.
$309 x 13 x 45% = $4017 x 45% = $1807.65 profit (excluding cost of machine)
It's just a side hustle. Even with higher margins you can never go above $4017 so it's never going to turn into a scalable business. Once you consider the cost of the machines of around $2k each (very low estimate) your first 14 months will net you nothing.
(How much does the average mobile app make? Does that low 4-figure amount (edit-to-add: per year) mean that app development is a dead end?)
I think vending machines are not really a realiable income when looking at the costs that might occur.
So, I'd take any 4-figure app over any amount of vending machines.
The average operator has 13 machines and views it as a side hustle. But that's true for a lot of entrepeneurial businesses. (The average SaaS owner, the average Youtube personality...). That doesn't mean you can't scale the business to where it provides a very decent income stream.
It doesn't require much capital, doesn't seem very regulated and needs no deeply specialised skills to get started. No franchise. No middleman or supplier lock-in. No fixed rental payments.
Easy to pull in friends & family labour if you need to scale, and if you miss restocking it's no biggie. Nobody yelling at you. Flexible hours. Rarely have to talk to people except about new sites.
Actually not that easy to think of things with all those properties.
Also surprised it hasn't been feudalised somehow. Some company owning all the machines and then uber-ing out the hard work of siting them and restocking them. Gamifying the process of monitoring, "your fleet", the "ching" on your phone when someone buys a bottle of water or candy bar. Special deals for site owners. Branded supplies. An app for customers to talk to the vending machine. Loyalty points. A snack radar. Etc.
I think it's great the market is mostly independent operators.
Also big companies have too much to lose to fraud. The route operators are alone with big piles of cash. It is very easy for someone who knows what they are doing to "discover" a broken a machine (read they break it) and it was dispensing the J row without payment, then take the extra cash.
All in all it is best to leave route operations to little players.
The fact the big players don't bother, the number of 'entrepreneurs' doing this in their spare time, the fact that they repair, move and restock the machines themselves, the calculations which ignore the presumably high risk of vandalism or theft, the presence of a landlord who can charge you as much as they like. And finally, the existence of 'mentors' who will charge you to be taught how to replicate their business.
Edit: See https://en.wikipedia.org/wiki/Zero-profit_condition
1. Good at negotiating with local businesses. 2. Good at motivating low-paid employees to handle large cash sums without pilfering. 3. They love cash businesses. 4. More tax efficient than people doing 'side hustles'. 5. Good at managing kick-backs to eg. motel staff.
My guess is that the most 'gold mine' locations are already controlled by entrenched players who defend them using a variety of legal and illegal methods - vandalism of competitors' machines, high rents, kickbacks, threats to landlords.
Then all the marginally profitable locations are competed over by amateurs who routinely lose money and get disillusioned.
https://freakonomics.com/2011/09/08/how-are-sharks-less-dang...
https://www.reddit.com/r/explainlikeimfive/comments/5f5lph/e...
> All costs considered, an operator who makes $5k per month in revenue might take home something like $2k in profit.
That's actually not bad at all.
The issue, as you mention, is that it may be difficult to implement economies of scale. But even 200k for 2 people is something the majority of people would be quite happy with out of a full time job, and considering that this does not require any special degree or training this is very good.
Literally every industry is like this. Ease of entry, margin, stability, pick one.
Where you're standing makes a massive difference to your perception. Using your back of the envelope calculations, 200k or even quite a bit less is a lot of money to many, if not most, people. The median USA income is apparently 50k, so they'd be earning more than most other people. Compared to a hard working minimum wage job, which can have longer, inflexible hours, this is definitely worth the squeeze for many people.
I guess a team of two could do that.
It's not $200k in income because you have to stock the machine.
If the other partner is responsible for restocking and collecting the cash, you have to take their word that revenues are what they claim.
- Many of the best locations — places with heavy foot traffic, or large worker populations — are already saturated with machines.
- Some owners have to make 100+ calls before landing a decent location. In the end, they often end up paying the owner a commission of 10%-25% of gross sales to drive home the deal.
- And these figures are pre-expenses. The business comes with its share of overhead costs. For starters, ~50% of revenue goes toward the cost of items that go in the machines.
- Most vendors have seen a 10-50% dip in revenue this year due to the stressors of the pandemic.
I know I've seen some ancient ones out there, but most seem pretty new. It says new ones are 3k, if it lasts five year that's sixty dollars a month.
I think the difference here vs something like say owning a building and hiring a property management company is the negligible value of the machine compared to operating costs. The capital portion is such a small piece of the puzzle that just owning the capital and contracting out everything else isn’t going to be competitive. I think this is borne out by TFA, which doesn’t describe any owners working the way that parent suggests.
Cash isn’t as common now (pre-COVID), and even less so post, but my guess is there’s still money to be made in some parts of the world.
ATM machines are cheap, about $1,500. If you put them in places where people REALLY need cash (strip clubs, festivals, etc...) you can make a fine living.
I eventually sold mine to a friend because my consulting required me to travel and you lose all your profits if you have to pay a company to manage (refilling) the money for you.
I have some funny stories like the time I was sitting behind a strip club in a bad part of town at night with $30k in cash waiting on a tech because the magazine jammed.
I once had to withdraw 60k in $20’s for my friend and business partner at the time. He was out of the country and is 18 year old cousin was refilling the ATM’s. His ATM’s were two hours from me. We sat in the back of a large Wells Fargo branch with money counters and VERY SERIOUS (read: terrified) EMPLOYEES as I handed the $60k they just counted to a kid and sent him on his way. LOL
In the ATM biz everyone knows each other and lending money is common and done on a handshake. The reason is, if you can’t be trusted with cash you don’t last long. So if you’ve been around nobody had a problem letting you borrow $100k in duffle bags in the parking lot of a Home Depot at 6am.
Everything is tracked because the ATM’s all go through a data provider that handles the bank interchange. You should see the volumes of money that pass through them. Even the small ones back then would process hundreds of millions in $USD a year. When you lend someone money you call Chris at the data company up and say “I’m borrowing $50k from Tom so send the next few wires to him”.
M-F you get an ACH from the previous days withdrawals plus whatever fee you charged. Monday’s includes Fri-Sun. It’s an interesting business and it’s fun. I never got robbed but I’m ex military and stayed strapped and aware of my surroundings.
When recreational marijuana became legal in CO, the ATMs close to the shops were always out of cash because they only dispensed $20 bills when everyone was trying to pull out $300-$400 at a time. The smart ATM owners started dispensing larger denominations to avoid the Out of Cash problem
The article below outlines some reasons why, but it seems to boil down to high cost of labor & real estate, high population density and heavy public transport usage. In suburban shopping arcades (shotengai), which by and large are dying a slow death, it's not uncommon to see closed stores that have literally been replaced by a vending machine or two (often owned by the store owner) retailing the same products, particularly for liquor and tobacco.
https://www.businessinsider.com/why-so-many-vending-machines...
Not that Japan has the monopoly on weird vending machines:
http://www.eggvendingmachines.com/wp-content/uploads/2011/09...
https://www.filbing-distribution.com/s/cc_images/cache_60041...
Quite useful actually, avoids long queues on Sunday morning when everyone wants to pick up some cheese on the way home
Skiing is serious business here :)
It actually made really decent pizza. I think it was restocked by the local pizza place, to handle late night business because they closed absurdly early.
And yes they're everywhere. I appreciated them particularly the first couple of years I visited, as at that time shops insisted on you paying as accurately as possible, they tended to refuse accepting banknotes if that implied returning a lot of coins. Strange thing, and that has since changed (i.e. that's not a problem anymore), but, back then the easiest way out was to simply buy a 100yen coffee from a vending machine, paying with a note, and keep the change to use in shops.
Most convenience stores in the USA won't accept $100 bills AFAIK.
I can see if it was some tiny store and they couldn't make exact change then yes, they'd have an issue.
Also, liquor (and maybe beer) I think may have changed. I haven't seen a beer/liquor machine since 2016 but the one I saw then required an id card to prove you were old enough to buy. Tobacco too apparently (I don't pay attention to cigarette machines)
Similarly, I was surprised in Amsterdam when a family got on a bus and didn't have a ticket (or whatever) and so just gave the driver a 50 Euro note, and he made change and gave them their tickets.
Being an American tourist, I always felt guilty about it and would make sure to buy at least a hundred baht of goods if I was breaking a thousand, but I'm pretty sure it was standard to buy a 7-baht bottle of water and calmly collect your 993 baht in change.
In America, that vending machine would last a couple of hours at most.
Though I suspect that there's less of an issue when the conbini you're in has a change machine at the teller. So they just put the bank note in and it dispenses whatever the change amount is, even if many coins also come out.
At some point, with some marginal exceptions (such as dollar coins that have never been that widely used and a $2 bill ditto), the US at some point apparently decided that it was going to keep the same coins and bills in general circulation forever. So we still have essentially valueless pennies and $100 bills, while in circulation, aren't taken by a lot of places in the US. They're even a bit hard to get. I had to go to a couple of bank branches last time I needed to restock my "emergency" travel cash supply.
In Japan they are out in the open in non descript corners and alleyways, although there is usually a streetlight.
Then again, this is the same country where it's sufficient to self-certify by tapping a button that you're over 18 when buying hard liquor at the 7-11.
For high school student or below, smoking is problem (So vending machine must have authenticate feature like card(Taspo) or face age recognition) but drinking is looks like not popular but still considered as problem.
My general impression is that the U.S. used to have more vending machines in general ~30-40 years ago. I remember soda machines being outside of every grocery store, but I don't see that anymore. Newspaper vending machines also used to be common. But I don't have any data to back that up.
https://www.atlasobscura.com/articles/vending-machines-snack...
In Germany there are bars that still have them, but I think they're pretty rare now even there. The one used by one of my friends who smokes a lot even requires old DM coins, which you can get at the bar.
LA is stuck in a bit of a time portal, though. Local mom and pop shops reign supreme still, especially ethnic stores, and there are even payphones still in frequent use by bus stops.
Side note: it blows my mind each time I’m in California and I have to drive forty five minutes or more to find a Dunkin’.
Here in the Bay Area I have a 24-hour donut shop about a quarter mile away. I have been making a point to patronize them, so they survive COVID.
Dunkin' Donuts pulled out of California, and is shrinking nationally. There are much better options out there if you look...
Dunkin' just opened a location in Redwood City, on Woodside Road near El Camino. So they're not pulling out of CA. There are also locations in San Mateo, Fremont, Half Moon Bay, and Concord.
Definitely not as common as Starbucks, but they're growing their presence, not shrinking these days. Source: my wife went to school on the east coast and is a big Dunkin' fan...
Just playing around with Google Maps I could see about 10 Dunkin’ Donuts in the SF bay area (pop 8 million), and about 20 Dunkin’ Donuts within the Kansas City limits (pop 500,000). I couldn’t find any Dunkin’ Donuts in the Portland or Seattle areas but I didn’t look very hard. My impression is that the folks living in the PNW would regard Dunkin’ Donuts as some kind of foreign intruder.
There are plenty of coffee shops open at 5am, speaking from experience living on the west coast, but if you are particular about getting Dunkin’ Donuts specifically you will usually have to drive farther, on account of them not really being a west coast phenomenon.
Now that I live on the east coast I can see a Dunkin’ Donuts spaced about every quarter mile, and I can only imagine what kind of hysteria led there to be so many of them so close together.
It blows my mind that anybody would drive 45 minutes to find a Dunkin' in CA when local donut shops are everywhere and they are so much better (granted, Dunkin' is a pretty low bar).
The achievement is only undermined by the fact that there is a literal queue of people in front of you for the entire ascent, and by the fact that after completing the climb you are greeted with a vending machine at the summit!
Turns out the summit of Mt Fuji has civilizational amenities, and there's actually a vehicle that goes up to the summit via a trail.
For example, I climbed Mt. Massive in Colorado (second highest peak and >14k feet) without any special training or problems (I normally live near Washington DC). If you are in reasonably good shape (i.e. you run regularly) then you should be fine. Yeah, I stopped to catch my breath a little more frequently the higher I got, but it was a totally manageable 8 mile round trip.
Side note (I'm not saying this applies to above comment): I'd caution anyone to take 12,000 feet seriously, it's a serious altitude and you want to think in terms of turnaround times and eventualities, not "I'm getting to the top no matter what".
Different people react to altitude differently.
When we went to Peru, we flew in to Cusco which is around 11,000ft which seems like "not that much higher"; however, the decrease in pressure and O2 content is exponential, the the transition between "no problems" and "some problems" may be abrupt. My wife is fitter than I am, but seemed to have had more issues on our first few days, despite us both taking Acetazolamide (although we didn't bother until after arrival).
Another factor is that speed of ascent factors into onset of sickness; flying in to a high altitude can be worse than ascending over a period of days, as it takes time to acclimate.
Physical fitness doesn't seem to have a lot to do with how a given person will respond to altitude. I believe women and older people are slightly more likely to respond poorly, but it's kind of a crapshoot.
We hiked over 15,000ft but it definitely sucked at times -- tingly hands and feet related to the drugs, I believe.
Funny thing was, after > 1 week at that altitude, we both stopped taking our drugs the morning of our departure. Our flight was delayed by a few hours and by 1pm I started feeling the onset of symptoms again, wishing I had taken my dose that morning.
Growing up, I knew a guy named Clark. He ran a barber shop and he drove a school bus and he did leather work in the back room of his barber shop during slow times and he had a soda machine in his barber shop.
Restocking was a matter of getting bottles of soda out of stacks of supplies in the back room where his leather working stuff was. I know because my parents had a store next door for a while and I sometimes restocked his machine when he was too busy to get to it just to have something to do while bored out of my mind hanging at my parent's store.
I wrote about that once, probably badly:
https://noonegoesthereanymore.blogspot.com/2020/06/clarks-ba...
I looked into this a few years ago because someone on reddit wrote a long post about I couldn’t find. The ROI looks amazing until (as the article alludes) you look into how much labor is required to keep the operation going. It kind of works if you have capital and your time has low opportunity cost.
I think the smart way to do it would be to start a franchise that provides machines with financing, acts as a wholesaler, etc so you can take a cut of the operation with less capital investment and less driving around to actual machines. But then that starts looking like an MLM...
He was a UPS driver and many of the vending machines were on his typical route.
Seemed like a good side gig.
[0]https://www.cnbc.com/2018/06/19/warren-buffett-bought-a-25-p...
I think the modern equivalent around here is the odd slot machines and cigarette vending machines at pubs; I'm fairly sure they aren't owned by the pub itself, because of regulations and stuff.
Personally ,I tend to weigh the (hard) benefits of cash and the (soft) costs of switching things before making a decision.
https://popupcity.net/observations/cooperative-milk-vending-...
Apparently they are farm-to-machine, which is also nice. Seemed to get plenty of use at least where I was in Thessaloniki.
> Ibanez’s YouTube channel, which chronicles his life as a vendor, boasts 362k subscribers and now earns more than his machines.
The margins on vending machines are tiny and the net revenue is not enough to sustain much beyond minimum revenue. If you had a few hundred or thousand machines this would be a great business, but it’s a long way up from 1-2 machines. Many of the people in this feature are boasting about only having to do 2-3 days of work every 2 weeks, they won’t get the scale they need.
The motorcycle / car customizers aren't as much into that business as they are in the acting & marketing one. Worked great for OCC, the show turned them into an internationally recognized brand. Wouldn't be surprised if they earn more off of merchandise than motorcycles.
I was looking for the same, the above helped me to get an idea about the net income.
You’re getting maybe 5% net margin.
What? How've you come to that conclusion?
1/ Why no economies of scale? Why aren't there companies that own 100k machines throughout the country?
2/ Why don't the venues run their own vending machines?