Feedback on our new site (users bid to put one of ten messages a day on the front page)
psthisispublic.com
psthisispublic.com
The incentive here, at least at first, is that if there are less than 11 bidders, you don't pay anything. So in that case, the proposition is "Write on our front page for free," and the only loss is time. Beyond 11 bidders, the market sets the price.
Million dollar homepage is the kind of idea that can only work once. Its draw was that it was novel - anyone who tries to copy it is no longer new, and so people don't care. Same goes for Leah Culver's etched laptop: she got sponsors because she got publicity, and she got publicity because what she was doing was new and interesting.
The one thing I would suggest is that they add an RSS feed and some syndication tools, and broaden their distribution on the net.
If 10,000 people visited the page each day, and having a link on the page guaranteed 1,000 visitors, you give motivation for people to relist their link.
Another part of the problem is targeting: bad marketing is all about trying to get everyone's eyeballs, great marketing is about selling the guy who is starving for Mexican food a taco.
The current model is unsustainable.
Turning these sorts of ideas into hits is a bit like landing a helicopter onto an invisible boat. There's no target, you're just flapping around in the breeze, but if you delicately push it the right way, you might end up with something (or nothing).
The disadvantage is that you may train users to visit weekly instead of daily, which is obviously counterproductive to driving traffic.
Since there are only 10 messages that go up, we can screen manually.
Also, how could this possibly take more than 3 hours to make?