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It’s like if Apple and Google went out and bought land and built a very desirable mall and you want to open up your business in their mall.

And the mall owner charged not only rent, but 30% of your store sales which could only be made through their proprietary payment system.

Sounds lucrative.

More like if, between them, they held almost all commercially-zoned land and then proceeded to run a landlording duopoly.

I think the parent analogy is better. The land outside Apple and Google isn’t illegal to build on, just less desirable.