Came here to say this.

It could be summarized simply as: decrease options, increase option depth.

Apple does this very well with its products. From the 'unboxing' experience, down to the dashboard UI's and functions. Every complex function is 'unfolded into', while only the things that are immediately necessary are made obvious.

I made a drawing to help to further illustrate this idea: https://twitter.com/PlanFlowDev/status/1311356383221223424/p...