If he's into a group's approach -- you mentioned Joe Rogan , Jordan Peterson, guess I'll vaguely add Sam Harris, etc. -- and they all make money being independent podcasters, then surely he wants to compete in that space.
But I guess the initial big name AI people will be pissed off that they are associated with him, because of gender and race issues.
For example at this point I wouldn't want to share his interviews in an AI related company on informal internal corporate communication channels even if relevant workwise, because Lex will be (or already is) known as "problematic" regarding his broad views.