Filtrbox Dials the Noise Way Down

Filtrbox's own FAQ describes Filtrbox as "a value-add layer between the millions of sources online and your browser or desktop," whatever that means.

At $200/year for the cheapest premium option, seems far too expensive. The free option limits you to just 5 "Filtrs."

I'm not sure what this is exactly. The linked article above makes it sound as if it were a glorified feed reader, but I signed up for a trial account and there's nowhere to import OPML. I can import Google Alerts, but that's it. More digging reveals I can import specific feeds, but not OPML, under the Account->Content tab of the dashboard (strangely not under the Sources tab where I first looked).

As a side note, the entire "Getting Started" instructions are all videos, with no text description anywhere that can quickly be skimmed or searched. I see videos as a fine complement, but not as the primary means of instruction since not everyone can always watch videos (e.g. no speakers/headphones/low bandwidth).

Finally, it takes the main filtrbox dashboard takes a while to load, as it is apparently one massive piece of flash.

The beta has been interesting, but the delay in aggregation and processing is irritating. I'm sure it could be very useful for marketing, relations, and communications departments of large organizations. Personal use is limited.