Given that it's (probably?) impossible to use cellular internet without handing over your ID to at least one entity, the target audience of this plan is probably one that would prefer that entity to be one for which privacy is a primary concern.
(This is why I always wished Apple would become a cellular provider.)
Take a sim leave a sim.
There are always ways around this nonsense.
I even proceeded to (unknowingly) break the law with one of the phones I bought from target. (apparently you're not supposed to use prepaid phones for balloon tracking.)
Not that it matters, they can still subpoena the place you got the phone from and now they have a video of you.
Target uses your devices radios to track your movements in a store. I wonder if they also use it to correlate cash purchases.
One of many articles about this: https://www.theguardian.com/technology/2016/jan/21/shops-tra...
When Verizon/Att/Tmo/etc sells your information to Advertising companies, they will "infer" your identity. They do not care if phone SIM have your ID associated. That ID is built from traffic.
If they see DNS requests to real state sites, they may put you in a bucket that says "high income", if they see searches (via DNS hijack to when you search by your addressbar like tmo does) for things like fastfood breakfast delivery, up in the "low income" bucket you go. Also, it will always have your Phone number.
Then those Advertising companies "enrich" this data with data from google or others, and can pin point you by email plus all the correlated data. Happy that you have facebook two factor auth to your SMS now?
It shocks me that people in this forum are completely oblivious to Tracking and think that the aborted "think of the children" law that requires you present an ID to buy a phone line has any importance...
So, to conclude, the traffic here is observed by the proxing entity, by the tel co, etc.