Argument from Analogy
en.wikipedia.org
en.wikipedia.org
Often, it just seems insulting: "X is like Y, and you obviously agree with Y, therefore your failure to accept X means you're stupid".
Analogies can be useful as a pedagogical tool, where the teacher is aware of the limits of the analogy and can focus students on the similarities rather than the differences. As an argumentation tactic, it gets my hackles up whenever I encounter it.
I remind people they're not a cow/lion/wolf etc.