Found few interesting points as discussed in the following blog: http://vitalfindings.com/advanced-analytics/market-entry-str...
Which consumer segments are most price sensitive, and which are more likely to pay more for advanced features? Is improved technology enough to counter the advantages of having a dominant brand? How can I tie my consumer segmentation closer to actual feature preferences? Consumers say they're "very likely" to buy the product I want to develop. What does that really mean?