This was tried by a few computer hobby magazines in the early 80's. A thin square of plastic called a flexi-disc with the program on it came inserted in the pages and you'd tear it out.
EDIT: I just checked the article. It was an Easter egg from a music group, but not Todd Rundgren.
https://news.avclub.com/in-1988-mcdonald-s-released-a-madden...