I was really shocked moving from Europe to the US how all but very select bread tasted like cake/brioch. First thing I always did getting back to England was buy a loaf of Hovis seeded multigrain and make a decent ham sandwich.
In the Netherlands the bread section in the supermarket is like half the store. And there's bread in every choice you want. White, whole-grain, sugared, with seeds, with nuts, with patterns, and funny shapes.
I'll admit we eat way too much bread here.
Now compared to the US (and I'm sure there are areas where you can be well served) it is a desert for bread. You may get the odd 'artisanal sour dough loaf', but the very fact it's shipped from california and will last 2 weeks makes you wonder!
Just to clarify. Our supermarket bread tends to be pretty shit (some exceptions). It'll be dry, flavourless, and void of all nutrition. So it's not like all the bread here is amazing.
But if I look up the supermarkets in the area here there's always at least one practically right next to it. And sometimes the supermarket and the bakery do a partnership and they'll have the artisinal bread in the supermarkt itself. Which is great.