Gotta be careful with online service accounts though. Doing charge backs actually violates their terms of service and will probably get people's accounts banned/deleted. Not a good idea to do a charge back on something like a Steam account with over $2000 spent on it. The woes of DRM...
Their refund policy is generous. If you haven't played the game for less than 2 hours, you can get a refund, no questions asked. Normal customers generally don't need to apply chargebacks because of this policy.
Credit card thieves however, make purchases that are charged back eventually. Steam goes thermonuclear on such accounts, reducing the incentive for credit card fraud on their store.
Maybe in cases where the fraud is proven. After the consumer buys tons of stuff on an online store, the company shouldn't be able to just delete their accounts unilaterally just because of one chargeback. There's a huge power imbalance here and consumers need protection.
> Their refund policy is generous.
What they offer is the bare minimum really. And they had to be condemned by a court of law in order to implement that policy. They also suffered zero consequences for years of consumer exploitation with their sales plus lack of refunds strategy in order to trap impulsive buyers. It's not a coincidence that Steam sales became a lot less generous after the refunds policy was implemented.
For example, your Chase card pays Piracy.com. Some vendor makes an unauthorized charge on your Privacy card. Now you have to deal with Privacy's policy instead of your bank's policies to dispute