It's funny that in this NPR piece economists focus on all the monetary and financial risk aspects, while seemingly blind to the central motivation of the people on the streets:
What's more, he really liked being a drug kingpin.
I loved it. ... I felt like I was powerful. ... It was every man's dream to be free. ... I'd rather be doing that than anything else, almost.
Power and independence, not money, were the ultimate goal. Very realist.