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Also before the hype, Among Us wasn't doing well at all. They went from practically zero to straight millions. That's some crazy luck.

And Flappy Bird before that, right?

I don't think Flappy Bird went viral as a result of a single or even multiple influencers. It seemed to spread by word-of-mouth and blew up that way.

> Although originally unsuccessful, the game received a massive influx of players after being reviewed by the Swedish YouTuber PewDiePie. https://en.wikipedia.org/wiki/Flappy_Bird

Wikipedias source for that, https://www.businessinsider.com/flappy-bird-origin-2014-2?r=...

I stand, incredibly, corrected.

My takeaway from the success of these things is that influencers need to happen upon them organically rather than being paid to advertise them.

Influencers are so valuable per hour that I doubt there is any real estate on their social media pages for organic content that hasn't already been paid for.

distribution > product