The business models of website/page-builder platforms are based on gathering a long tail of small businesses, and then selling the audience attention via ad networks and data mining.
Looking at the ecosystem from a distance, it's creating financial value, but there are technical means to provide the same actual business value in cheaper and more privacy-preserving ways.
(By "actual business value" I mean that a person can view the menu at a local cafe in their area -- a valuable interaction for both parties -- without that lookup being intermediated by a platform and N different third parties where a kind of "shadow market value" is extracted)