> I got stupid lucky this one time, so can you!

If you publish often, act immediately, be transparent, etc, etc. Luck is at the intersection of preparation and opportunity.

Not sure how far you read, but the "lessons learned" at the bottom abstracts very well from the necessary but not sufficient "I got lucky" condition. I found it informative.

It is advertisement for his "Notion to Website" product. It's nicely done, because this is the first thing I got from the article, and I think so will most entrepreneur types reading it. The whole point is "I made $100k from being able to quickly spin up a website + payment system at the right time".

> just further advertisement/marketing for the icon pack.

this reads 100% like most blog posts looking to promote their product. a bit of inspiration wrapped around 'try my product!', with a dash of bragging about their success.