Esty Vets Launch Postling as a Radian6 for the Non-Marketer

Just FYI, a slight typo in the title: Etsy

And man, is that title dense or what?

Isn't the one mom and pop shop which benefits from social media an exception to the rule?

If you are a dentist in Scottsdale, Arizona, how many people could be talking about your business online to justify investing time in social media monitoring tools?

That may very well be the worst headline I've ever seen here on Hacker News, and not just because of the Etsy typo (though that plays a part in it).

I couldn't even parse what it was trying to say until after clicking through to the link.