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Regarding the 30% app store charge, if you were giving 100% of the sale, wouldn't you then be personally liable to collect VAT and country specific tax yourself to sell worldwide? I feel this is glossed over as the admin + complexity for this is a real burden if you have to deal with it yourself.

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Apple collects > 100% to cover the VAT and sales tax (sticker price does not include them).

When Apple has to pay transaction costs and country specific tax for you, deal with the tax admin, while also managing the app store, if 30% for this is unreasonable, what's a reasonable amount and why?

Many countries have VAT at around 20% on each sale for example so wouldn't Apple be losing money if they went down close to even 20%?

VAT isn't included in the 30% fee so you have to pay that as well. Apple just handles the transaction and the paperwork, they still get their full 30% cut.

It’s true that 30% cut is AFTER VAT is paid. It’s also true that Apple handles VAT for the developer, and that’s a real mess. So in the list of things that the 30% pays for, VAT handling (and all invoicing in general) should be remembered.

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