LG's already also have ads. They're not super obtrusive though, and I'm sure I shut personalization off.
Also, as a side note, Vudu is like the one app from that era that still works.
Check what network activity it is engaging in. You'll be disappointed, I am sure. Seems dialling home is the new thing to do on every single device these days. Data vacuuming the entire human population just because they can.