As the judge pointed out yesterday, Epic has "created a failsafe definition". Because they have defined a single product market, Apple by definition has a monopoly over their own product.
But assuming Epic's theory is true, it would have been true from the very start of the App Store, back when Apple had barely any market share. Of course, it would have been absurd to complain in 2008 that Apple was unlawfully maintaining its monopoly over "iOS app distribution", which is why Epic's lawyer largely dodged the question during the hearing yesterday.
The history is interesting and informative, and explains a lot about why the US government started to care about issues of corporate governance in the first place. When people talk today about the dangers of "monopoly," they often misunderstand the point entirely.
Size alone is not the issue. It never has been.
They have over 50% market share though. They're by far the largest smartphone manufacturer in the US. And they also get the vast majority of app developer revenue, much more than the Google Play Store.
> Android has 86% worldwide.
Worldwide market share is not necessarily relevant to US law.
> They are no where near a monopoly like Standard Oil or Bell.
This isn't actually required by antitrust law.
https://www.statista.com/statistics/266572/market-share-held...
Shows the marketshare of mobile OSes by year from 2012-2019. It's worth noting that Apple's > 50% market share is a recent (2019) phenomenon. It's not like they've held that position for the entire decade, and it's not at all clear that they got that position by any illegal or unethical methods [0]. So consumers have made a clear and (somewhat) informed decision by electing to by iPhones.
[0] I'm sure someone will talk about green bubble/blue bubble, but seriously people: stop using SMS/MMS it's crap. Get your friends onto Signal or, hell, even WhatsApp so you can have real cross-platform, secure (less some metadata) communication.
Apple also has a lock over it's own platform for which switching costs are very high.
If people switched phones every few weeks, this would be less of an issue.
Hardly anyone buys apps. They either pay for services that work cross platform and the majority of sales are coming from in app consumables for games.
Media? iTunes music you buy has been DRM free for a decade and Apple Music is available on Android.
Movies? Blame that on the studios that don’t participate in Movies Anywhere. Apple is a member along with Amazon, Vudu, and Google. If you buy a movie from a participating studio, it syncs between all of the platforms.
Books? No one buys books from Apple.
People buy phones once every year or two, they're about $1K and data is controlled by the providers = High switching cost.
Your favourite Marmalade ... were it to double in price next week at the grocery store, could be substituted without any friction.
What do you mean “data is controlled by your provider”? You just switch the SIM card.
But now are you saying that we need government intervention because of “lock in” when people are using their own free will to buy more expensive products when their are cheaper more “open” products available? Are people too dumb to make their own choices.
You can transfer photos, mail, browser history etc between phones and app data is of course managed by the app.