I work for a small SaaS startup (still very early days) and this suggestion could solve one of the problems we have when it comes to marketing our product which very few people have heard of.
For us it's a little harder to get people to understand our product because there are no other well known products that are directly comparable to ours. However, there are well known products that are in the same problem space as ours.
The well known competing products tend to primarily focus on appealling to company "execs", but not so much the actual end users of them. The actual end users need to commit themselves and their skillsets into that particular proprietary technology, which smart ones may realize is not great for their long term career if they're planning on being able to move around the industry.
So our product is similar to these well known products in that it solves some of the same problems, but we differ greatly in that ours is geared towards end users who don't want any kind of platform lock-in.
After reading this website, I'm planning on making a page to compare ourselves to these particular "competing" products, but giving us the opportunity to show why even if you dislike those other products, you'll like ours because of its differences. This will also help people better understand the problem we're solving.
Hopefully the business does it in a way that's transparent and forthright. I'm a big fan of making it really clear that a solution isn't going to be a perfect fit for everyone. No point in wasting anyone's time.
The goal is to provide an independent opinion and overview of different SaaS categories, as well as recommendations of the tools we think are best. The main downside is that writing high-quality opinions are difficult and time-consuming, but we've got some ideas on how to sidestep a lot of those challenges.
The ones that seem least useful are the aggregator sites making comparisons written by robots. But I’ve gotten genuine insight from competitor profiles.