You're waving your hand and walking through now, no more scanning, no more opening up an app, no more tinkering with your phone. By chipping away at each of these friction points, no manner how minor, their moat grows and customers will notice a difference between an Amazon retail store vs. a competitor's.
Having a slice of every point of sale could be huge; imagine how much better this is than having to use FaceID during a pandemic. (Tap tap, pin, pin, tap is a LOT more friction than “hover.”)
I’d pay for it if I ran a retail store. I wonder if Amazon will ever compete with Visa or other payment providers.
"But AWS etc etc.." Trust me, the retail landscape is very different. Source: I work in it
According to the source article, your prediction is on point. Here are the relevant quotes:
>"Do you have any third-party customers who plan to use Amazon One?"
>We’re excited to see Amazon One in more retail environments and are in active discussions with several potential customers, but beyond that, we’ll have to ask you to stay tuned.