At this point I feel like products are named One when the product manager and marketing people are having a bad day and want to just be done with the naming discussions already.
X and One fall in this category. They sound cool and could be any Amazon product under the sun. The problem though is the next iteration ie X2, X3 etc sound fine but One 2 sounds weird
And adding + to the name
One Plus naming is annoying because I want to add the two numbers together.
That's how microsoft ended up with the Xbox One X and its successor the Xbox Series X. Many shoppers were confused, because when the preorders for the Series X went live the sales of the One X went up 700%.
XBox One X...
I had initially read your comment as "marketing people are having a bad day and want to just be one with the naming discussion"
Said the Japanese monk to the hot dog vendor: "Make me one with everything" :)