Really solid article. I enjoyed the examples of known successful companies embracing, instead of ignoring, the comparisons to competition.
> ...prospective buyers are going to discover your competitors, anyway.
> ...prospective buyers are going to discover your competitors, anyway.
I haven't run into this a lot with my clients -- they've generally been on-board with the idea of creating vs./alternatives content -- but some folks do have that mental block. Talking about competitors feels risky to them.