A self-erasing chip for security and anti-counterfeit tech

I don't understand how this would solve the counterfeiting problem. What prevents the counterfeiters from getting a legitimate device, reading whatever is displayed on this temporary chip, then putting that value on their own counterfeit's temporary chips?

What prevents someone who's tampering with a device to rewrite the chip using the previously displayed value (or replace the chip) as to reset the time limit?

I don't see what kind of attack vector this mitigates.

This seems like old EPROM tech where (UV) light would erase the chip: https://hackaday.com/2018/01/17/improvising-an-eprom-eraser/ -- Credit Card reader terminals had these chips inside of them so upon disassembly, it'd delete the encryption keys inside of the machine.

They also had a battery that if it ran out, would wipe temporary keys.

This seems like similar tech.

> Alternatively, it can be erased all at once with a flash of blue light. Once erased, the chip can record a new message or bar code.

Wait… what? What's the point of this if you can re-write the original message on it after tampering with the chip?

Great! So in the future, chances are, I'll brick my laptop or have a permanent message on POST if I replace their Wi-Fi card with a better one or if I replace the screen at home.