Yes. It's straight from the same playbook. 'ex-FAAMNG employees raises $30M to create new rockstar startup to build the next iPhone. (Whatever that means)'.

They never show you the product and give you the same silly 'what if' video and that's it, if they do then they will rarely ship it to you or later fail to do so. Remember Essential? Look at the hype from Techcrunch and the press: [0][1][2][3][4][5][6] Now look at it. [7] $300M and went bust, hype deflated and shutdown. Rinse and repeat.

This is no different.

[0] https://techcrunch.com/2017/06/08/andy-rubins-essential-has-...

[1] https://techcrunch.com/2017/08/24/how-essential-is-taking-on...

[2] https://techcrunch.com/2017/09/04/how-the-essential-phone-wo...

[3] https://techcrunch.com/2018/02/12/essential-reportedly-only-...

[4] https://www.theregister.com/2017/07/21/essential_phone_out_s...

[5] https://www.ibtimes.com/essential-phone-still-not-shipping-a...

[6] https://www.axios.com/android-founder-phone-company-essentia...

[7] https://www.essential.com/

Link for the curious: https://hu.ma.ne/