Windows is by design meant to be used by not very computer literate people and unfortunately these kinds of users need to be forced to do the right thing sometimes. As they said back in the day: "the user will do everything possible to see the dancing bears, including downloading that toolbar, installing that gizmo, disabling security settings".
People smugly complain about this, in many cases from their Linux box (= technical users on a system with a 1% desktop market share => smaller target and better human protection) or MacOS box (= slightly more technical users than the average Windows user, on a system with a 5%-10% desktop market share).