Neue Haas Grotesk (2011)
fontbureau.com
fontbureau.com
Reminded me of an element of Helvetica that bugs me (that different versions / boldness mitigate but this one has, definitely) is that capital letters look a little bolder than lower case. Just a fraction. But noticeable.
Almost that effect when you need small caps, by dropping the font size. Not that garish, but doesn't quite look right to me. Anyone else?
I can respect the impact that the right typography has on a document or graphic design
But actually evaluating and synthesizing outcomes based on what I know about font families and specific nuance of letter formation is foreign to me
And every comment on this thread reads like satire to me
I’m really sitting here like “who cares”, like always when it comes to font and typography discussion. But I at least want to know how the rest of you all got here. Where to start?
I’m a little beyond “I dont know why I like this logo/site” but quite a bit before “Ah yes, obliques! Touch me, Senpai~”
- The Design Trilogy of films, made up of Helvetica, Objectified, and Urbanized.
https://en.wikipedia.org/wiki/Design_Trilogy
- The book Universal Principles of Design by William Lidwell
- The 101 Things I Learned In... series. There isn't one for typography, unfortunately, but the Fashion, Urban Design, Architecture, and Product Design books cover similar territories.
An absolutely fantastic read and a pleasure to look at. Also, some editions use Touche paper for the cover, so it got a very nice feel to it too :)
On another end of it, there's the recognition that what often starts off as efficient or economical in one context will form a cultural symbiosis with that context, carrying it around for decades or centuries to follow. That's why Cooper Black might remind you of cheerful commercialism from the 70s, but it also explains how seeing Eurostyle on a fried chicken menu will give you a very specific idea about how much you'll be paying and what the condiments will be like.
In between, there's "crazy lizard brain stuff" like the Bouba/kiki effect: https://en.wikipedia.org/wiki/Bouba/kiki_effect
I also discovered https://practicaltypography.com/ in a HN commment a few years back, it's brilliant and may give you a quicker start.
Does the font originate from the beginning of the previous century? Is it an Italian or an American design? Is it a new edition or a redesign of a classic version? Is the historical context of the font relevant to the meaning of the text? Sometimes it may be just a formal choice: a particular glyph has an interesting, funny or pointy shape and this could help setting the mood of the text.
The questions is: what characteristics can be expressed with the choice of a particular typeface? Of course for the reader the contents of the text can be accessed without knowing any of these details, but there are more layers of information (and beauty) available.
I’m absolutely no expert in font matters but for me the interest started by reading the history of design and its actors: the Trajan's Column, Gutenberg, Bodoni, the industrial revolution, mechanical typesetting, OCR, PostScript, etc. History is also marked by how text is represented and reproduced.
My school in this regard was the early fontblog.de, but this was 15 years ago and I couldn't find a good example in their archive. It was all in German anyways, so not so helpful for most here. A more recent resource is maybe Stephen Coles' "The Anatomy of Type" which gives a compact overview of the important terms, has tons of examples and a good introduction to a basic set of standard typefaces.
If that didn’t adequately convey my disgust at your suggestions, let this addendum make my feelings towards your “clean up” crystal clear.
> The name “Neue Haas Grotesk” was deemed less than ideal for an international Linotype market though. Heinz Eul, sales manager at Stempel, suggested “Helvetia”, which is Latin for “Switzerland”, but Hoffmann was not convinced, especially since a sewing machine manufacturer and insurance company already carried the name. He instead suggested “Helvetica” – “the Swiss”.
I came across it for the first time earlier this year and used it on a project. I really like it, but lack the vocabulary to explain why.
(That's the copyright on the footer of the page, anyways.)
I thought this was some new announcement at first glance.
Seen so many variants of Helvetica over the years and this has stood through time as one of the better versions of it.
https://cloud.webtype.com/css/a3ef0e70-14ef-4a0a-ab95-f8b0d8...
I would be careful though, look like they have a copyright warning, and a tracking GIF
Typography is a lot of work. Support the type designers and pay for their work.
Make text
Rasterize text later
Select layer pixels
Use the tool that vectorizes pixel selections, it’s in the bottom of the vector layers panel
Open vectors in Illustrator
This won’t generate as clean of paths as a person would, though.
I don't think I'm ever going to pay for it, to be honest. And besides, it isn't open and so I don't want it anyway.
Lots of things are hard. But I block ads and get them for free anyway.
- Arimo, Tinos, and Cousine: The "Croscore" fonts designed by Monotype's Steve Matteson as metrically-compatible replacements for Helvetica, Times New Roman, and Courier, respectively. (Red Hat's Liberation fonts are basically the same.)
- Adobe's Source Code, Source Sans, and Source Serif Pro fonts: now that Source Serif has its italics (and Google Fonts looks like they've finally bothered to update), these are pretty terrific.
- Charter: an old font that's actually really high quality.
- The Computer Modern fonts from TeX: easy to overlook if you're not using TeX, and makes anything you use them with look like you are using TeX, but they're good typefaces.
- Cooper Hewitt: a sans serif designed for the museum of the same name. Maybe the most relevant in a discussion about Neue Haas Grotesk, since it's another font with a strong sense of design and purpose, and, well, isn't Helvetica. :)
Most of the Google Fonts can be downloaded and self-hosted, FWIW, and you can use Font Squirrel to subset them and make them extremely small and fast. I do that with a few commercial typefaces on my own web site. (Commercial typefaces that actually allow this with their license!)