The disruption con: why big tech’s favourite buzzword is nonsense
theguardian.com
theguardian.com
Companies that do not adapt will default within 8 by 2030 this is also a reason good IPO's are done at a later stage when profitability is in sight.
Technology is causing disruption by outsourcing the revenue generating activities to producers by providing them enough matching consumers for the value they add. Market cap of platforms are on average 8X revenue while traditional companies trade at 2X. That 4X difference in market cap revenue is what makes the technology disruption to move as quickly as it does.
This is journalist trying to make sense of their own world but hasn't been informed proper.
So, if the main point of TFA is that "disruption" isn't very disruptive, then what are you saying? Could you illustrate with an example?
Facebook > Users > Content > Advertisers
Apple > Developers > Apps > iPhones
Amazon > Sellers > Products > Buyers
Netflix > Creators > Video Content > Customers
Google > Websites > Webpages > Advertisers