In case of Android where customizability is what people boost about, Apple's been doing a lot of good custom stuff natively.
Apple did such an amazing job with Shortcuts(yes i know it's acquired), Google just recently launched Blocks, even that's shit. Though, there are third party communities like Automate, Macrodroid, then Google comes up with half-fledged launch.
Heck, when I heard Google isn't doing a virtual I/O this year, it sent off such a weak vibe.
I mostly see it from a product+$ point of view. Stadia is the new one where I feel Google is def committed. Apart from that the old guard( 1B+ apps) is doing fine. Area 120 is just a way to kill stuff, though i think 1-2 things have been integrated in main apps.
I am divided on Google's culture of experimentation. So far it's not been impressive( long-term or short-term). Take ATAP, X Labs and now Area 120. In the beginning this (X labs, ATAP) was what I liked a lot about Google, but as a public company repeated experiments which don't turn into products is demotivating.
And their main competition is Apple. Apple ships opinions( firm product vision ) whereas Google's been shipping experiments. Facebook too in some ways.
https://twitter.com/benedictevans/status/1297115699408711681