Looking further and reading their privacy policy in the section titled "Your European Rights", I see this:
> You have the right to ask us not to process your Personal Data for marketing purposes. We will usually inform you (before collecting your Personal Data) if we intend to use your Personal Data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your Personal Data.
This is backwards. It is my right to not have you process my personal data for marketing purposes unless I opt-in, not my right to opt-out. This is an important distinction, and the fact that they have a poorly worded privacy policy on this makes me feel like they didn't really do their due diligence on this very basic stuff.