>Look at how few vegetarians there are, compared to non-vegetarians
So how do you explain that many people become vegetarians even though they checked all the boxes of "knowing it is possible but yet not willing to change"?
I was in that category until I was not. Why?
I knew it was possible (like almost everyone) and I didn't want to stop eating meat. But it isn't just an information, it's a belief (how the knowledge affects you, exactly).
What makes people believe they can't or don't want is mostly a product of culture/habits. It's really easy to change that, especially as it's become a hot topic. Not everyone changes at once, but it's quite viral (when people stop eating meat around you, the possibility of change doesn't seem abstract anymore). Idem when restaurant start offering good options in their menus (not a mere salad).
The issue is not of "knowing" but of "realizing". You can't distinguish people who are in one camp or the other as if those who change their eating habits become whole different persons, all the sudden.