I wonder what the internet would look like if everyone did something like this rather than having all their content hosted on a central platform. What would the internet look like if video hosting platforms were as popular and as easy to set up / maintain as a blog platform like WordPress?
10-15 years ago we all had our own wordpress/static/ghost blogs hosted on our own domains, and then Blogger, Medium and Substack entered the space with the added benefits of discoverability and a very significant chunk of the self-hosted blogs moved to those platforms.
I feel that with YouTube we just skipped that initial self-hosted step and immediately went to the centralized platforms (Google Video, Vimeo and eventually YouTube)
I mean, before the Internet, how many people used to read vs watch TV? Video was meant to win. If video demands centralization for technical reasons, centralization wins too.
In the same way, blogs can't compete with video for ads.
This is a benefit for most users, I'd imagine.