In Europe there are a good number of EVs you can buy today for around the €35k mark. Most countries are offering between €5k and €10k of incentives on top of that, so if you compare a similar sized ICE car the prices are not that much different.

VW ID.3 €35,574 300km

Pegeuot e208 €29,682 340km

Hyundai Kona €33,971 305km

(Prices are for base models in Germany, including taxes, excluding incentives)

The Model 3 is around €50k here, so even with the discounted price it's still going to expensive compared to other cars. Now of course it has a greater range, but I am wondering if Tesla are going to bring out a more budget model for Europe to compete.