I am not convinced that even if Mozilla/FF got a competent CEO tomorrow and started executing 'just so' that they would be able to recover from their slide, a newcomer would have it harder.
Shuttleworth did that with Ubuntu and it's barely surviving.
What trend should Firefox ride ? And how will it keep that project a secret for long enough, Given that it's all open-sourced ?
Firefox was originally competing against the pile of steaming garbage that was IE6.
Now they are competing against Chrome which is actually a good browser, and Chrome also has the advantage of having google behind it which can leverage their search/ad monopoly to push Chrome.
And which they have shamelessly done.
The way I’ve heard the story is that by the time of firefox, IE6 was still a really good browser, it had just stayed stagnant for a little too long, and bundled got with Microsoft’s monopolistic behavior.
I think there are more parallels between late IE6 and present day Chrome then you give credit for.
To do this today, with a much more complex product would be no mean feat, back then a browser was a much simpler piece of software than it is today.
Netscape was not “still hugely popular” when Firefox was created. IE market share was upwards of 90%.
ChromeOS of course puts them in the OS market, and it's doing very well for a niche operating system - my entire company runs on ChromeOS in fact.