Are you trying to get students that can pass specific kinds of tests or students that will be successful? The two aren't strongly correlated. I'd argue successful builds more prestige for the university. And let's be real, everyone knows these tests are purposefully tricky. In the real world people don't give you multiple choices and try to trick you into picking the wrong answer and then laugh at you when you picked the one try tried to get you to pick (politics aside). In classes, unless your professor is an asshole, they aren't trying to trick you. Success depends on a lot of factors well beyond what these tests measure. This is why SAT and ACT don't measure success or even academic success (as in they don't strongly correlate [0][1] with success. This source should decent correlation with first year grades but not second).

I'm not sure why one would even think an academic test could determine success. One of the biggest lies many of us have been told is that if you're just smart enough you'll be successful. Sorry, but that's not how it works.

[0] https://edpolicyinca.org/publications/predicting-college-suc...

[1] https://www.latimes.com/california/story/2019-12-22/grades-v...