As he Reed Hastings says in the posted quote:

"There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences."

Focusing on a better experience is one way.

Personally I think these kinds of bundles should be blocked by anti-trust action. They make it too difficult for smaller more innovative companies to compete in a meaningful way.

Possibly focusing on a specific niche?

examples in the realm of streaming: indie/arthouse: https://mubi.com/ horror: https://shudder.com/ anime: funimation or crunchyroll