Irrational does not imply normal. For example, 1.01001000100001... is irrational but it's certainly not normal.
It's then trivial to see that every number you can think of is encoded in there, and therefore any data, piece of music or movie that ever existed.
(I'm not sure we're allowed to fiddle with the encoding, but since we allow ourselves to represent a piece of music into a number, we're already talking about encoding anyway, so it doesn't seem like cheating to me...)
Also, 1.01001000100001... is a good example of a number that is both irrational and transcendental but not normal.