And yet we are now looking at the obesity epidemic from the production side, rather than blaming people. The food itself hijacks important systems that are parts of our hardware. As the movie demonstrates, social media all too often does the same thing: hijacks the hardware. And as humans, we have a lot of important social instincts that are built in. Companies should not be permitted to take advantage of it: Artificial intelligences that plan feeds to addict us should be illegal, in my not so humble opinion.