It's pretty clear to me now that Facebook likely received a lot of help and special treatment from the US government because they saw it as a tool for global control.
The US, China and Russia understood this. The EU did not. That's why the EU tried to fight back with small regulations, but it just wasn't enough. Foreign media companies need to be regulated out of existence if the EU intends to keep its sovereignty and competitive edge.
On the plus side, I think this ordeal has toughened EU industry. It's been a massive stress test. Now we have a very resilient and robust industry which is ready to receive its fair share of eyeballs.