A lot of people seem to be happy about the possibility here in the comments and I can't really blame them. But one thing to consider is the impact this would have. I have a client with a small-ish e-commerce website that gets about 80% of revenue from Facebook ad campaigns and promotions. They spent a lot of time tinkering with that and optimizing it to improve sales of physical goods in all the areas they can ship to. This is of course an anecdotal example but I imagine there's a fair amount of small business that rely heavily on Facebook like that. There's also businesses where Facebook is an important tool for direct communication with customers.