Meanwhile their core product lost around 10 percentage points of market share (from 15% marketshare to 5%):
1) Nobody works on Firefox any more. From 1000 people in Mozilla and how many working on Firefox? 50? and 950 doing various (useless) side projects?
2) they don't understand their own product and its user base: they killed extensions, killed ability to customize anything. Basically they rebranded to a "worse Chrome".
3) They dont care about quality and ship a half baked product. Recently they shipped Firefox for android that feels like alpha version. It is even unclear why did they ship it, they could have waited.
4) Countless bugs and problems caused by their own decisions (e.g. all extensions need to be signed - they forget to sign them so they stopped working..)
5) Not caring about the product at all because some people inside are stubborn dinosaurs. Firefox didnt have proper installers for business, just because someone inside didnt want to provide them. It's like sabotage.
Their tech savy user base gets alienated every day: no more extensions, no more customization, constant broken workflow (changes for the sake of doing changes, while old things are never repaired - greenfileds are easier). At some point you start to wonder, why use a Chrome clone that is worse than Chrome?
I expect that the marketshare will go from 5% to 0.% What will be terrible for everyone. We are already losing the address bar due to Google AMP. [on a sidenote: when Chrome pushed for Google AMP, Firefox didnt capitalize on it - in fact Firefox also changed the address bar as if the Firefox team wanted to secretly support AMP..]
Those teams probably know very well that Firefox is a sinking ship, since development teams are not working on core product; but they dont care, they will jump. Meanwhile those few who worked on Firefox are left holding the bag, while they were "paying" for all those side projects, that just siphoned money / development time from core product that is Firefox.