I might be in the minority here, but I appreciate your toning down the hostility of this discussion.
I believe if per the article, "the entire network already consumes 10% of global electricity production, with data traffic doubling roughly every two years" the article/share seems like a valid question/concern for the community.
Do designers contribute to the problem? Surely yes. Should "all designers should learn to code"? I don't think so. Besides seeming impractical, it sounds like a security nightmare. Perhaps only coders should be allowed to design? /s
Seriously though, designers should know that an incredible UI that loads slow is still a bad UX. They should care about this- even if they're not trying to save the world.
I'm curious what this means in context: "who the industry is run by" (i.e. Google?) and also the referenced "toxic subset" (i.e. Advertisers, Bitcoin miners?)
I know where I'm posting this (please don't hit me!) but I kind of wish this didn't provoke such a "developers vs everyone else" reaction. As right as the accusations of clownery and bad acting may be, honestly it just feels like a blaming the user.
One thing I haven't seen brought up in other comments (if it has I'm sorry if I missed it) is javascript timer throttling. I think this kind of solution is really positive because it has minimal negative impact on user, doesn't require a million websites to change, and saves a ton of energy. https://docs.google.com/document/d/1sd9EVERCtRWKvnJXnP3iZ83f...
Can we engineer more solutions like that?