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they were using s3 for file storage. This was likely just burning incredible amount of cash and had absolutely no monetization angle in play.

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We had the monetization angle in place from before Send shipped. Charge a small monthly fee. Management didn't care.

What was the angle they were after then...people will use it so much and love it that they will use FF?

Was there any angle at play other than releasing it? It was a great feature and even a small fee would've been more viable than freemium only.

No, it was just fumbled through three generations of management changes.

It's a shame to hear that. Send was a very good product that saw adoption in my circle, especially among creatives. It was used to share files with clients and replaced WeTransfer for some. I believe a monetization strategy among those lines could have been successful.

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