Once I got a chance to visit an interior south Indian village and experience this firsthand. Having been there, I don't think all of it is intentional faking. The whole atmosphere, the music with its drum rhythms (Udukkai) and a raising crescendo are all designed to put a person into a sort of reverential trance. Even for me, it was a feeling unlike anything I experienced before. It is quite possible that brought up on that folklore and more sensitive to such triggers would experience an extra-corporeal sensation (like the one described in the article) and attribute it to divine presence. And at the culmination of event, when goddess is said to leave the body, the possessed person often faints after an epileptic fit. This was also mentioned in the report. To me, this is neurological programming perfected over generations... but to what avail I don't know.