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It does improve the experience of using their hardware, even though mice for example work absolutely fine without it. I had it running for a while, but decided not to use it as it added nothing in my case.

The issue is they're pushing unwanted software that displays ads on the desktop through a (possibly bogus) driver update that you can't really refuse without halting Windows Update altogether.

I would not say mice work “fine” without engine software. You need engine to set DPI etc, which you want to do, if you want to get the most of it for gaming.

There is little to no point of buying their hardware without it, you can’t change settings, create profiles, macros or rebind keys.

on my apex pro I can do all of the above except rebind keys just by using the keyboard

How is it bogus?

No it's really not.

Installing adware on my computer without any input from me is NOT ok.

And I have been using headphones(wired) for 5 years without feeling the need to use their sowtware.

In case of mouse their software is required to disable the annoying blinking leds.