This is important because it marks the point where we cross the Rubicon into territory where social media companies become arbiters of truth.

It's not so much a question of the actual content in this particular case. What's important is that we're no longer limiting ourselves to censoring harassment, incitement to violence, or posts that damage public health or the democratic process. This kind of censorship steps well into the domain of political speech, and regardless of the merits of this particular decision, the long term effects as this kind of censorship becomes normalized won't be good, especially when it's so easy to silence people with the flick of a switch.