Okay, surprise me. What key is "super"?
The solution is to call it the Windows key as 95%+ of Ubuntu users will know it as that and have a Windows keyboard.
I'm pretty sure Ubuntu adoption rate isn't affected in the least regardless of whether you call it the Super key or Windows key, or Logo key, or any of the other names it's gotten over the years. "Normal people" don't ever use that key anyways.
2. It's not about adoption. It's about usability. Everyone will know what you mean if you call it 'the Windows key'. The same is not true if you call it 'the Super key'.