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Zuckerbery has talked about the strategy here for ages. It's not about VR, it's about AR. The tech to build realtime, always on AR is just a more advanced VR tech.

AR will be all about the ads as facebook can serve them everywhere you go. That's where they will make $100BN in ad revenue.

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I wonder what adblockers will look like in this dystopian hellscape you describe.

Adblockers will require you to "jailbreak" your device and their installation/use will be against numerous terms of service agreements. Maybe they won't be illegal though, who knows

There could be some kind of lawsuit or legislation mandating that AR or VR platform owners provide access to third-party software (like how Microsoft was forced to offer other browsers back in the day).

A firewall with deep packet inspection and a shared database among people who block ads would be easier.

take your glasses off

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